In part one, we looked at how to make your book more discoverable. In part two, we are going to look at the basics of cover design and why they are so important. For cover design, the attention is on the detail. It is the first thing that meets the reader’s eye, therefore, making it attractive is essential. It does not have to be complex, as long as it meets the expected details. Remember, the first impression lasts. Achieve that by optimizing your cover design in the following ways;

The Importance of Title

Before you even think about the design of your title, you should ensure that it is fit for your book. The title should communicate about the type of story you are giving. Fiction readers read by the heart and making it more emotional works in this case. On the other hand, non-fiction readers read by the mind. It is essential you take this into account.

When it comes to the design of your cover, based on the top 50 best-selling books on, the title should be 3 (38%) or 4 (24%) words long as of May 2020. There are no particularly popular words in the title, some of them may be ‘the’ or ‘girl’, but not necessarily in the same title. Capture the reader’s attention by an appropriate title.

The Importance of Text

It is a general rule that the title text should be larger than the author text. However, a reasonable percentage of the top 50 books had equal size title and author text on the front. The idea is to attract the attention of the reader with the title. You can also add a subtitle, a small description of your title, in very small font, it is mostly for fiction writers. Where and how you place your title and authors text on the cover is important.

The font text is also a crucial factor on the front cover. Take a look at books similar to yours and look for any similarities in fonts. Generally speaking, Serif fonts such as, Times New Roman which have features at the end of strokes are used on historical or detective novels. San-Serif fonts (such as Arial) are used on popular and contemporary fiction.

The Importance of Colour

The colour in your cover design will influence the mood of your readers. By far, the most popular primary colours on the top 50 fiction sellers are blue (32%) and black (22%). Black, White and Blue are all popular secondary cover colours. Different genres have a natural tendency to align well with certain colour themes. It is worthwhile, looking through a few websites to look for any similarities of colours in your genre. You do not have to have many colours on your cover, a maximum of two or three will be ideal.


The items discussed in this post are the must-haves when designing your book cover. There are other secondary factors, such as images and book dimensions. You can sample a few books of your genre in the market and observe their cover designs. Yours does not have to be the same, use the guideline to come up with an attractive design. I am positive that, if you use the proposed suggestions your work will be more appealing and rewarded by more sales. The secret is to put yourself in the reader’s shoes.

Leave a Reply